Your market presence

Feasibility StudyFeasibility Study:

? You plan to open a new hotel or taking over an existing one and you need a detailed study about the market? 

  • Detailed research about the market, statistical research, touristic offer, corporate structure
  • Detailed SWOT (Strengths-Weaknesses-Opportunities-Threats) evaluation of your competition
  • Detailed research about source markets, customer segments, channels in place
  • Evaluation of customer portfolio in the market, segments, key accounts, booking behaviour

 

Competitive CheckCompetitive Check:

? You have never looked in detail at your competition or want to expand your competitive set?

  • Set up of a competitive check on the location or outside, regional, national or international
  • Evaluation of competition in regards to determined criteria, rates, hard ware, web presence, promotions, quality of service 
  • Detailed SWOT (Strengths-Weaknesses-Opportunities-Threats) evaluation of your competition
  • Recommendation of software supplier used for professional competitive reporting

Strategy & PositioningStrategy and Positioning:

? Are your rates competitive, is your offer meeting customer needs, are you targeting the right markets?

  • Evaluation of current positioning on the market, including offer, target groups, seasonality, rates
  • Review of the current price strategy
  • Detailed SWOT (Strength-Weakness-Opportunities-Threats) evaluation of your property
  • Joint evaluation and preparation of adjustments in all determined areas
  • Implementation of modifications including training and coaching 

 

Business PlanMarketing / Business Plan:

? Do you need assistance in putting together your plans in writing?

  • Review of existing Business Plan
  • Development of a new Business Plan
  • Review or set up of a detailed Marketing Plan